These are some graphic concepts developed for the continuation of the 'It's Magic' series. Unfortunately, this season didn't come to fruition for various reasons. Nevertheless, I really enjoyed exploring how to maintain a hand-drawn art direction while adding energy and vibrancy. The goal was to appeal to a more teenage audience this time.
These concepts were created for ©BigCompany2023.
References to the Paris 2024 logo that I used as a basis for reflection.
